24/7 REAL MEDIA
Michael has 20 plus years of successful technology related business development, marketing and operational experience with deep brand and agency relationships. Prior to joining FusionSeven, Michael was global CRO for Brandscreen a leading demand side platform that services top agencies and fortune 50 brands around the globe where he was responsible for building and managing its global sales and account services teams.
Before Brandscreen he ran the direct-to-brand sales team for Ensemble, Collective's technology platform that features advanced targeting, dynamic creative optimization and mobile technologies for companies such as BestBuy, Hilton and Audi.
Before Collective, Michael was SVP Business Development for LiveTechnology, a market leader in web enabled advertising technologies where he worked directly with global brands such as Wal-Mart, Microsoft and Bank of America to name a few.
Earlier in his career, he was introduced to the ad tech world while at 24/7 Real Media after they acquired NowMarketing a company Michael founded that provided multimedia and mobile, direct to consumer, programs for such clients as NBC, 2002 Winter Olympic Games, ABC, Virgin Records, Ford, Alltel and most notably McDonald’s where he is credited for developing and implementing the first multi-country digital marketing campaign in McDonald’s history.
Michael graduated from Hofstra University but started his collegiate years as a Gamecock in his home state of South Carolina.